About That with Carl Mayer: Tess Erickson & the Connected TV Spring 2025 Report (Episode 9)
In this episode, Carl Mayer sits down with Tess Erickson, Director, Strategy and Research at Involved Media, to discuss ...
June 4, 2025
May 14, 2025
About That with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending)
In this episode of "About That," Carl Mayer interviews Corinne Casagrande, SVP, Strategy, Research and Planning at AMS, ...
May 9, 2025
Google’s Gemini Announcement
Michael Dobson, our Chief Digital Officer, outlines what brands should know following the recent Gemini Announcements on...
April 30, 2025
In a Down Market, Clarity Is the CMO’s Competitive Edge
In her recent LinkedIn article, Kimberly Armstrong, AMS, Global Chief Marketing Officer, talks about marketing budget cu...
April 28, 2025
About That with Carl Mayer: Danny Senor (Episode 7: Sports Survey)
In this episode of About That, Carl Mayer talks to Daniel Senor, Senior Research Analyst at AMS, about insights from his...
April 17, 2025
AMS And VideoAmp Announce Strategic Colloboration
AMS is excited to announce a new relationship with VideoAmp, a leading tech-first measurement company for linear, CTV an...
April 8, 2025
WNBA 2025: Will the Ws keep coming?
"Tipoff for the 2025 WNBA season is just a few weeks away, and excitement is growing among fans and marketers alike." In...
April 4, 2025
March Madness 2025: Men’s Tournament Cools Off, While Women’s Tournament Looks for Its Next Headliner
The madness resumes on Saturday now that the NCAA Final Four is set in both brackets. So far, we have seen that the Menâ...
March 17, 2025
About That with Carl Mayer: Alaina Donnellon (Episode 6: Impression-Based Buying)
In this episode of About That, Carl Mayer talks to Alaina Donnellon, SVP Local Media at Active International, about the ...
March 3, 2025
Involved @SXSW: Kristi Tropp Leads A Fireside Chat with AG1’s, CMO, Paulie Dery
Kristi Tropp, Involved's SVP and Managing Director, will lead a Fireside Chat at Brand Innovators Brand Marketing Summit...
December 6, 2024
Saturday Night’s Alright For…Flighting
As streaming becomes more prevalent and people continue to record programs to watch later, live viewership has become in...