Corinne Casagrande Featured in Forbes on What the World Cup Means for Beverage Marketing

Global events like the World Cup are reshaping how brands think about media investment, measurement, and long-term value.

As Corrine Casagrande shares in Forbes, “The World Cup is different. It is rarer, more spread out, and harder to price perfectly…”

That shift is creating new opportunities for brands to rethink ROI beyond a single moment and focus on incremental impact over time.

In a recent Forbes article, Corinne Casagrande, EVP and Director of Strategy and Planning at AMS, shares her perspective on performance, using data to identify incremental value and guide smarter planning.

Click here to read more of Corinne’s perspective in Forbes.