The 2026 World Cup was an outlier — its marketing lessons aren’t
August 13, 2026
The 2026 World Cup delivered record audiences, but the more useful lesson for marketers is what happened around the matches. Fans engaged in different ways, across creators, content, communities and live experiences.
AMS’ Daniel Senor shares how the opportunity in sports lies in understanding those behaviors and turning moments of attention into deeper, longer-lasting fan relationships.
