The AMS data spine covers 250MM US adults.

We help our clients meet their customers. Our media strategy teams work with 1st & 3rd party data to understand who to reach and where to reach them.

Co-developed with leading providers of customer and media data including TransUnion and VideoAmp, AMS audience intelligence uses artificial intelligence to analyze audience media behaviors, recommend reach extension, and predict outcomes.

AMS patented platforms add clarity and precision to media buying resulting in better returns for our clients. Our product team maintains an ongoing pipeline of innovation.

XACTV measures custom audiences across linear and CTV and uses sophisticated machine learning algorithms to predict price and audience simultaneously.

Involved Optics optimizes efficiency and reach for linear TV by tracking audience trends against fluctuations in price and clearance.

We help our partners turn data into dollars. We invested in talent, infrastructure, and partnerships to quickly refine data into the insights and operational efficiencies that impact the bottom line.

Our data science team uses AI/ML media effectiveness and audience forecasting models to guide investments and improve ROAS.

An open data ecosystem and an agile approach enable us to meet unique needs with custom solutions while maintaining data privacy and security.

AI is center stage across all areas of our business. Our proprietary products use AI/ML to enable all of us to work like data scientists. Language models compare custom audiences and recommend new IDs to target, while agentic AI solutions provide incremental support as media analysts, researchers, copywriters, or brand experts.

We’re excited about developing solutions that grow our clients’ business, and we’re equally committed to using AI responsibly.