Eleanor Carey Featured in Pharmaceutical Technology about celebrity ambassador partnerships in pharma
July 7, 2026
The role of celebrity ambassador partnerships in pharma may look quite different from that of consumer brand partnerships.
“Celebrity partnerships can be powerful in healthcare, but they succeed for different reasons than they do in traditional consumer marketing. Consumer brands often use celebrity endorsements to generate buzz, showcase creativity, and ultimately move products. In healthcare, the stakes are higher, and awareness alone isn’t enough.”
In a recent Pharmaceutical Technology article, Eleanor Carey, Media Strategist at AMS, shares her thoughts on celebrity ambassador partnerships in pharma and medtech, and what it takes to succeed.
