World Cup Scenario That Could Change Soccer’s Value
June 17, 2026
“The 2026 FIFA World Cup may present one of the biggest untapped opportunities in sports media. Despite decades of limited success from the U.S. Men’s National Team (USMNT), World Cup matches featuring the United States already generate some of the largest audiences in the tournament. For advertisers, broadcasters, and sponsors, the more important question is not whether the USMNT can make a deep run. It’s what happens to the commercial value of soccer in the United States if they do.”
In a recent MediaPost Planning & Buyer Insider article, Danny Senor, Senior Research Analyst at AMS, explores how a strong U.S Men’s National Team run in the 2026 World Cup could significantly raise soccer’s commercial value in the United States.
Leading to audience growth, increasing demand for advertising and sponsorship, and strengthening soccer’s position more broadly in the U.S sports media landscape.
Read the full article on MediaPost to view more of Danny’s perspective and how field success could reshape brands and broadcasters’ value of soccer in the future.
