AI-Powered Customer Engagement, Part Two: When the Conversation Becomes the Ad Channel

“AI-powered customer engagement is changing how consumers move through the customer journey. Instead of following a clean funnel, consumers now bounce among social feeds, search results, creator content, marketplaces, and AI assistants.

For years, marketers built strategies around the idea that discovery, persuasion, and conversion happen in different places. With conversational AI, many of those stages could collapse into a single interaction. For brands, the next shift is more tactical: conversational interfaces are becoming media channels in their own right.”

In her follow-up piece in The AI Journal, Katherine Chang, VP, Digital Media at AMS, explores how AI-powered customer engagement is reshaping the customer journey, with discovery, consideration, and conversion increasingly happening within a single conversational interface. For brands, this means aligning AI visibility, content, and media strategy.

Read the full article in The AI Journal to learn how marketers can strengthen their presence in these emerging environments.