What Agencies Need to Know About the 2026 Political Ad Wave

February 4, 2026

On February 10th in NYC, AMS is partnering with Agency Hackers for The Robots Are Coming, a must-attend event designed for agencies thinking ahead about what’s coming next.

At this event, Carl Mayer (AMS) and Alaina Donnellon (Active) will take the stage to break down why 2026 is a critical year for agencies and why misunderstanding political ad spend could have serious implications for non-political brands.

Increased political ad spending won’t just affect political advertisers. It’ll directly impact availability, pricing, and performance for non-political brands.

Carl and Alaina will walk through how increased political advertising spend will constrain premium inventory (including CTV), disrupt performance, and push advertisers to rethink strategies. They’ll also share how AI is influencing plans and protecting both online and offline strategies.

Register here and learn strategies for staying competitive in 2026.